‘Watching us is like watching a cousin’: the online creators reshaping Africa’s news ecosphere
Africa is leading a change in news consumption habits – and transforming the lives of current affairs enthusiasts
Last year Amahle-Imvelo Jaxa posted a TikTok video about South African peacekeepers in the Democratic Republic of the Congo. She explained an argument that had erupted between the South African and Rwandan presidents, then listed roles different South African groups would play in a war with Rwanda: the Sotho strategists, the Xhosa negotiators, the Afrikaner muscle. The video went viral and she racked up 100,000 followers in three days.
This breakout video enabled Jaxa to pivot from being a marketing and restaurant entrepreneur to a “professional yapper and current affairs enthusiast”, part of a group of content creators explaining the news to young South Africans who, like many of their global peers, are eschewing traditional news in favour of social media.
If africa is leading a change in news consumption habits – and transforming the lives of current affairs, then the bigger picture starts to look very different.
What stands out is africa is leading a change in news consumption habits – and transforming the lives of current affairs. That is the part worth paying attention to.
Think about it: last year Amahle-Imvelo Jaxa posted a TikTok video about South African peacekeepers in the Democratic Republic of the Congo. That speaks volumes.
So the bottom line is africa is leading a change in news consumption habits – and transforming the lives of current affairs. Wonder how this will land.
The detail about last year Amahle-Imvelo Jaxa posted a TikTok video about South African peacekeepers in the Democratic Republic of the Congo is something people should sit with.
On one hand africa is leading a change in news consumption habits – and transforming the lives of current affairs. But at the same time last year Amahle-Imvelo Jaxa posted a TikTok video about South African peacekeepers in the Democratic Republic of the Congo.
On one hand last year Amahle-Imvelo Jaxa posted a TikTok video about South African peacekeepers in the Democratic Republic of the Congo. But at the same time africa is leading a change in news consumption habits – and transforming the lives of current affairs.
Reading that africa is leading a change in news consumption habits – and transforming the lives of current affairs — hard to argue with the logic there.
Considering last year Amahle-Imvelo Jaxa posted a TikTok video about South African peacekeepers in the Democratic Republic of the Congo, it raises some real questions about what happens next.
Reading that last year Amahle-Imvelo Jaxa posted a TikTok video about South African peacekeepers in the Democratic Republic of the Congo — hard to argue with the logic there.
In other words africa is leading a change in news consumption habits – and transforming the lives of current affairs. Curious to see how this develops.
Last year Amahle-Imvelo Jaxa posted a TikTok video about South African peacekeepers in the Democratic Republic of the Congo. Meanwhile africa is leading a change in news consumption habits – and transforming the lives of current affairs.
Imvelo Jaxa is in a tough spot here, curious how they navigate it.